Snaps listing in store

The listing order of snaps in the store is a mystery to me.

I have two game snaps. Snap one was released earlier, but has fewer active users (this is the only metric I have) than snap two, which gained more users in a shorter time. At the same time snap one is way, way up in the game listings. Can anyone explain this? What algorithm is used to order the snaps?

Thank you.