I find the name of this page a bit weird. The term “using” in the docs almost always refers to snapd users; the people installing and managing snaps. However, this article is targeted towards publishers, not towards users. They are technically “using” the snap store, but it’s not really consistent with the rest of the docs.
This is how the “releasing your snap” page refers to “using the store”.
See Using the Snap Store for help with making the most of a snap’s store entry, and Release management for controlling which revisions appear on which channels.
Which I interpret as “updating metadata and branding”. I also stumbled upon this page while Googling for recommended screenshot sizes.
So I would propose to change the name of this page to “Metadata and Branding” (I looked at “Updating Metadata and Branding” it is too long: it wraps in the sidebar). It drops the “Snap Store” keyword from the title, but that’s not necessarily a bad thing, because this metadata will show in every software store supporting snaps, not just the snap store.
@degville, do you agree with the rename to “Metadata and Branding”? If it’s ok with you, I’ll also merge in the relevant content from Getting ready for stable and replace the content there with links to this page.