Unable to upload to the-frame-gadget

I registered a snap called the-frame-gadget, when creating it, it asked me to give reason for the snap, which I did. When I try to upload it, it gives me this error:

snapcraft upload --release=edge core/gadget/pc-the-frame-gadget.snap -v
Starting snapcraft, version 8.14.5
Logging execution to '/home/akshay/.local/state/snapcraft/log/snapcraft-20260611-095806.733183.log'
Store operation failed:
- resource-not-found: Snap not found for name=the-frame-gadget
Full execution log: '/home/akshay/.local/state/snapcraft/log/snapcraft-20260611-095806.733183.log'

I can see it in my registered snap name section on web (screenshot below)

But snapcraft names does not list it

snapcraft names -v
Starting snapcraft, version 8.14.5
Logging execution to '/home/akshay/.local/state/snapcraft/log/snapcraft-20260611-115212.415888.log'
Name             Since                 Visibility    Notes
the-frame        2023-10-19T03:17:06Z  public        -
the-frame-kiosk  2026-06-08T22:35:33Z  public        -

Not sure what to do here. Any help is appreciated.

You should talk to your field engineer (since gadget snaps are not allowed to be uploaded to the global store except by Canonical I’m assuming you try to upload to a brand store, so you should have a dedicated field engineer for your project) they should be able to sort this out for you.

If you do not own a brand store, check your email, you might have a reply from Canonicals sales team…

Sorry, I don’t have a field engineer. This is a 1 person thing.

No one has contacted me so far though…